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[2009-07-23] Increasing Readership And The Number Of Quality Leads
Are you using white papers to collect business leads? Are white paper registration forms ‘old school marketing?'  Is it better to let white papers roam free with the hope that they'll magically draw opportunity?

[2009-07-01] Keep Your Reader In Mind To Write A Successful White Paper
One of the primary maxims of writing sales copy is: "Know Your Customer." However, that particular pearl of wisdom sometimes gets ignored in white papers. Why?