|July 19, 2012|
|Keep Your Audience In Mind When Writing A White Paper|
|By John Vinson|
| When starting a white paper, it's vital that you realize who your audience is and how you need to converse with them in your white paper. Being an expert in a field is important, but what many people forget is knowing an audience and how they need to speak to them. This can be a trying task, as you could have all sorts of people downloading your white paper from various knowledge bases.
The first step to determining the language, and difficulty of your white paper is knowing your readers. If you know without a doubt that only experts in your field will be reading it, then the choice of how you want to write it is easy. On the flip side, if you know a large majority of your audience know very little about your topic then you know the language is going to be mostly layman.
However, what if you have a white paper that is going to be read by an audience, who's expertise level is unknown to you? [...]
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|Utilize New Technologies To Distribute Your White Paper|
| PDF's, for anyone who has constructed a white paper, you know that file extension by heart. It's the preferred method of constructing and distributing a white paper. There's good reason for this as just about anyone can open a PDF file on their computer of choice. However, as the number of devices people use increases so should be the way you construct and distribute your White Paper.
Tablets, cell phones, apps, are all devices and programs you should be keeping in mind when coming up with ideas for distribution. [...]
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|Can you imagine being the expert on Facebook, before anyone even knew the social media platform existed. How about being the first person to relay the information that devoting marketing time to MySpace was a bad idea? White Papers are a perfect [...]||A new whitepaper, by Compuware, has been released which explores the business impact of application performance and explains the correlation between the end-user and how that affects your organization's bottom line. [...]||Experts agree that both white papers and case studies, are the marketing tools; "the two most powerful, most convincing, and most cost-effective marketing materials that any company can produce," says Gordon Graham, That White Paper [...]|
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