Experts agree that both white papers and case studies, are the marketing tools; "the two most powerful, most convincing, and most cost-effective marketing materials that any company can produce," says Gordon Graham, That White Paper Guy.
But how do white papers and case studies differ from each other?
Let's take a look at how they can be different in similar aspects, such as cost, subjects and/or entities effected, the range of content, and problems they solve.
First, we need to take a look at what makes a case study for easier comparison.
A case study includes detailed information with regards to a specific case including the problem faced with the subject, the solution used to solve the problem, and the consequences of the solution to this specific case. Indeed, case study, as a qualitative research method, "looks intensely at an individual or small participant pool, drawing conclusions only about that participant or group and only in that specific context," according toColorado State University's writing center.
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